Cleveland Cavaliers Unveil Refreshed Brand Identity
New Logos Reflect a Young and Talented Team
June 2, 2022
The NBA Cleveland Cavaliers have introduced a refreshed brand identity with an updated logo collection that reflects the team's young and talented roster.
The new logos feature a modernized design that retains the team's iconic jousting Cavalier silhouette. The words "Cleveland Cavaliers" are now encircled in a more contemporary font.
The team also unveiled a new secondary logo that features the Cavalier silhouette superimposed on a basketball. This logo is more dynamic and better suited for use in digital spaces.
"Our new logos reflect the energy and excitement of our young team," said Cavaliers President of Business Operations Nic Barlage. "We believe that these new logos will help us connect with our fans in a more meaningful way."
The Cavaliers' logo has undergone several changes over the years. The original logo, introduced in 1970, featured a Cavalier on horseback. The logo was updated in 1983 to a more stylized version of the original. In 2003, the team introduced a new logo that featured the Cavalier silhouette. The latest update to the logo is the most significant change in the team's branding in over a decade.
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